PUBLIC RELATIONS SPECIALIST

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SUMMARY:

The Florida Municipal Power Agency (FMPA), an Orlando-based wholesale electricity supplier, seeks a Public Relations Specialist. This position is an opportunity to use your skills, knowledge and talent in a multi-faceted role in both external and internal communication. In an organization that’s big enough to provide real challenges, yet small enough that each employee plays a meaningful role, the Public Relations Specialist will be responsible for a variety of duties, including reputation management, media relations, community relations, issue management, crisis communication, investor relations, public affairs and special events.

Duties will include:
•    Enhancing internal and external communication,
•    Writing, editing and designing newsletters, brochures and other print material,
•    Writing speeches and annual reports,
•    Coordinating corporate events,
•    Implementing the Issue Management and Crisis Communication Plan, 
•    Conducting member surveys
•    Researching and monitoring media activity pertaining to the organization and preparing news releases and responses to the media when necessary
•    Monitoring and reporting on activities pertaining to FMPA’s power plants and member services

The ideal candidate must have outstanding written communication skills and very good oral communication skills. They must be experienced in public relations theory and have the demonstrated ability to combine creative and critical thinking to identify opportunities for innovation that support our mission. The preferred candidate has a desire to work collaboratively with others, as well as the capability to plan and execute assigned projects. Must be able to set goals and meet deadlines.

SCOPE:

Perform functions to initiate, create and produce Agency communication projects suited to address any range of topics and audiences, making decisions guided by precedent working within the limits of established policy.

ESSENTIAL FUNCTIONS:

1.    Create any range of assigned print and electronic communication pieces designed to provide specific information to Agency members, employees, government or regulatory bodies, media, the financial community, other special entities, or the public.  Participate in and contribute content for public relations/public affairs related projects.  
2.    Create and produce a weekly email newsletter for the Agency’s Board of Directors and staff.  Gather information, determine content, write, edit, and distribute. 
3.    Determine content for Agency websites. Track site usage, analyze usage patterns, and meet with Information Systems to and discuss recommendations for new features and enhancements.
4.    Produce Agency publications such as general information newsletters, monthly meeting schedules, quarterly and annual financial reports.  Compile information, identify key messages/themes, write, edit and layout content, proof, and circulate to appropriate sources for review.  Supervise the printing and/or distribution process.
5.    Create and produce various Agency communication projects such as news releases, speeches, presentations, videos, proposals and other tools. Research, gather information, write and edit material and design presentation to suit audiences and defined themes.  Coordinate with FMPA member communication specialists when necessary.
6.    Conceive and carry out special event programs.  Establish and monitor event budget and evaluate results.
7.    Act as first point of contact for the public relations department.  Read and respond to electronic mail, handle phone calls, maintain databases, and coordinate public relations functions and special projects.
8.    Oversee inventory of printed office supplies that use the corporate logo.  Prepare camera-ready artwork for printers, obtain bids for items as necessary, and select vendor.  Inspect merchandise for quality, accuracy and conformity, verify invoices for payment and manage budget for logo items.
9.    Perform any range of special projects as assigned.

OTHER DUTIES MAY INCLUDE, BUT ARE NOT LIMITED TO:

1.    Perform or assist with any operations, as required to maintain workflow and to meet schedules and quality requirements.
2.    Maintain safe work area and comply with safety procedures and equipment operating rules keeping work area in a clean and orderly condition.
3.    Participate in any variety of meetings and task force groups to integrate activities, communicate issues, obtain approvals, resolve problems and maintain specified level of knowledge pertaining to new developments, requirements, and policies.
4.    Perform other related duties as assigned.

TOOLS AND EQUIPMENT USED:

Computer and usual peripherals, word processing and page-layout software programs, and standard office equipment.